Mother's Day in Zigong, China

I suspect a key question recently on many people's mind recently was "What happens on Mother's Day in China?"

I explored the issue in Zigong, Sichuan Province.  While it doesn't seem to get the attention it does in the US, at least among the younger people I spoke to there was a general consensus on the issue.

Whether it was these college students:

Or these sales people at a clothing shop:

Many were aware it was Mother's Day and said they would be giving their mothers a special call sometime that day.

Although it doesn't seem to get the commercial attention it does in the US, at least one place in Zigong took advantage of the day to have a special Mother's Day fashion show.

What store would hold a special fashion show on Mother's Day?  Some may be thinking "Walmart!".  Well, that would be ridiculous.  This is Zigong, so of course it would be:

Yes, Mall-mart -- a store that is similar in many ways to Chinese Walmarts elsewhere.

Happy Mother's Day Mom!