Above the Nanjing East Road Apple Store in Shanghai, a mall's digital billboard displayed an advertisement for the Apple Watch.
And like what I saw at a mall in Haikou, I discovered the digital billboard runs on Windows.
This case just included an added touch of irony.
Perhaps-not-needed-but-would-rather-error-on-the-side-of-openness-disclosure: I previously worked as a user experience researcher at Microsoft China. I didn't work on any projects directly related to digital billboards, partly because they are difficult to carry around.
And like what I saw at a mall in Haikou, I discovered the digital billboard runs on Windows.
This case just included an added touch of irony.
Perhaps-not-needed-but-would-rather-error-on-the-side-of-openness-disclosure: I previously worked as a user experience researcher at Microsoft China. I didn't work on any projects directly related to digital billboards, partly because they are difficult to carry around.
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