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Thursday, August 13, 2015

Apple on Windows Above Apple in Shanghai

Above the Nanjing East Road Apple Store in Shanghai, a mall's digital billboard displayed an advertisement for the Apple Watch.

Apple Watch advertisement on large video screen above an Apple Store in Shanghai


And like what I saw at a mall in Haikou, I discovered the digital billboard runs on Windows.

Apple Watch advertisement on large video screen with an open Windows folder visible above an Apple Store in Shanghai


This case just included an added touch of irony.



Perhaps-not-needed-but-would-rather-error-on-the-side-of-openness-disclosure: I previously worked as a user experience researcher at Microsoft China. I didn't work on any projects directly related to digital billboards, partly because they are difficult to carry around.

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