Signs of Christmas are easy to find in China this time of the year, and in the past I have shared holiday scenes from Putian, Quanzhou, Wuhan, Zhangzhou, and Hong Kong. But none of them included TIE fighters or Imperial Stormtroopers. The idea of mixing Christmas with Star Wars will make some people cringe with memories of the fascinatingly terrible 1978 Star Wars Holiday Special. But at the IAPM shopping center in Shanghai the two have been combined in a more harmonious manner to promote the upcoming release of Disney's Star Wars: The Force Awakens. Some people will still cringe due to the further commercialization of Christmas, but in China most people attach little or no religious meaning to the holiday and the government has more concerns about the potential "religionization" of Christmas.
Below are scenes at the shopping center from this past weekend, including Friday when several of the Star Wars displays were still roped off. Christmas trees with light sabers, starfighters, female models wearing Star Wars themed clothing, armed Star Wars figures, and an unarmed Santa Claus (unless you count his bell) all make appearances. Many of the photos capture the variety of people who interacted with the displays or the modern design of the shopping center itself. IAPM couldn't be more different from the simple outdoor market which existed at the same location less than 10 years ago and sold fakes imitating some of the luxury brands now available at posh stores there. The shopping center, its visitors, and Disney's new hopes in China are all signs of how much the country has changed since the first Star Wars movie opened 38 years ago in a land far, far away. . . .
Below are scenes at the shopping center from this past weekend, including Friday when several of the Star Wars displays were still roped off. Christmas trees with light sabers, starfighters, female models wearing Star Wars themed clothing, armed Star Wars figures, and an unarmed Santa Claus (unless you count his bell) all make appearances. Many of the photos capture the variety of people who interacted with the displays or the modern design of the shopping center itself. IAPM couldn't be more different from the simple outdoor market which existed at the same location less than 10 years ago and sold fakes imitating some of the luxury brands now available at posh stores there. The shopping center, its visitors, and Disney's new hopes in China are all signs of how much the country has changed since the first Star Wars movie opened 38 years ago in a land far, far away. . . .
I enjoyed a smaller and less Christmas themed Star Wars display at a mall in Guangzhou this weekend. It was great fun, got to have a little light saber fight with a friend :)
ReplyDeleteHaven't seen any big displays in Haikou as of yet...
Sounds fun. The light sabers at the IAPM were fixed, so I missed out on any battles.
ReplyDelete