Yesterday at the Xinyi Place shopping area in Taipei, I saw something unusual.
The large shiny helmets, reminiscent of the movie Spaceballs, were hard to miss.
Soon the helmets came off. Yet the activities proceeded as before.
This wasn't a promotion for a Spaceballs sequel. Instead, it was a promotion for lotions with UV protection — a common type of product in a region where many want to keep or make their skin a whiter color — from the Japanese brand Bioré. The young women wearing the helmets offered to apply lotion to the arms of passersby, whether woman, man, or child.
Nothing was available for purchase, but some people had their photos taken with the lotion.
The large helmets appeared to be helpful in attracting attention. Presumably, they represent the lotion's ability to block UV light, which raises a key question I'm not sure Bioré has considered.
How many people would rather buy the helmets?
The large shiny helmets, reminiscent of the movie Spaceballs, were hard to miss.
Soon the helmets came off. Yet the activities proceeded as before.
This wasn't a promotion for a Spaceballs sequel. Instead, it was a promotion for lotions with UV protection — a common type of product in a region where many want to keep or make their skin a whiter color — from the Japanese brand Bioré. The young women wearing the helmets offered to apply lotion to the arms of passersby, whether woman, man, or child.
Nothing was available for purchase, but some people had their photos taken with the lotion.
The large helmets appeared to be helpful in attracting attention. Presumably, they represent the lotion's ability to block UV light, which raises a key question I'm not sure Bioré has considered.
How many people would rather buy the helmets?
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