Fog Machines, Doves, and Target Heads: More Singles Day Promotions in Zhongshan

Dancing for Singles Day in Zhongshan, China

A number of promotions for Singles day began early last week in Zhongshan. In one of the many signs that retailers weren't content to celebrate Singles Day on just one single day, on Saturday, the day before the holiday, a Chotef (周大发) jewelry store at the west end of the Sun Wen West Road Pedestrian Street held a Singles Day promotion including performances.

During the late afternoon, I saw some women dancing, similar to an earlier Halloween performance elsewhere in Zhongshan. Unlike what I saw at a similar promotion at a jewelry store in Ganzhou, there wasn't a dancing dinosaur, but at least there was a fog machine.

When I passed by later during the evening, I caught the end of another performance.

For a change of pace that many children seemed to particularly enjoy, afterwards a magician performed.

A live dove appeared thrilled about its magical appearance.

I didn't return to this location on Singles Day, but presumably there was more of the same. Elsewhere, I didn't notice much occurring other than the typical sales for the holiday.

But there was one thing which really caught my eye. Earlier, I shared an example of a Singles Day promotion at a store for the Chinese clothing brand La Chapelle. A La Chapelle store at another mall in Zhongshan was holding the same promotion, except they had a display I hadn't seen before.

Using dartboards for heads in a Singles Day promotional display of women's clothing seemed . . . off target. Since this didn't seem like something I would miss and I was later near the first store I had noticed, I double-checked, and indeed it had no similar display. So perhaps La Chapelle didn't intend for its stores to depict women's heads as targets, and this is a single lone example.

In any case, though some stores have concluded their Singles Day promotion since the holiday is over, some haven't. So if you want to enjoy Chotef's special deals for the holiday, you have until November 19 — eight whole single days extra.