Signs You Can Visit in One Day an Apple Store and the Happy Valley Theme Park in Shenzhen

In front of the Apple Store at the Holiday Plaza shopping mall in Shenzhen

Apple & Xiaomi, Red & Blue in China

iPhone7 Red advertisement in Zhuhai

Like elsewhere in the world, Apple sells red iPhones in China. Unlike elsewhere in the world, Apple's promotions for the phones make no mention of their connection to (RED) — a charity that directs contributions to be "invested in HIV/AIDS programs in Africa, with a focus on countries with high prevalence of mother-to-child transmission of HIV". In addition to Chinese sensitivities regarding AIDS and (RED) displaying a picture of the Dalai Lama on its Instagram page, Josh Horwitz suggested another possible reason for Apple's notable omission:

Overseas charities like (RED) occupy a precarious position in China. A law enacted in January requires all foreign NGOs operating in the country to find government sponsors, register with the police, and submit yearly reports on their financing, plus jump through other hurdles. The regulations, which remain frustratingly vague, have sparked fear among nonprofits in China. Some worry that the government might use the rules as a pretext to kick them out of the country.

Shawn Shieh, a Hong Kong-based expert on Chinese civil society, says it’s possible Apple’s partnership with (Red) could be seen by authorities in China as incompatible with parts of the law.

Apple hasn't publicly clarified the issue. In any case, it isn't hard to spots the localized promotions for the phone at stores in China.

And now at some Guangzhou metro stations, and presumably many other places in China, it isn't hard to spot signs of a blue phone recently released in China — in fact, only in China.

Xiaomi's Mi Note 3 is also available in black though. And it has no stated connection to any charities. Instead, Xiaomi promotes it as a great phone for selfies. In a review of the phone, Mitja Rutnik describes some of the hardware and software which may lead to a more beautiful you, at least in your selfies:

With a powerful 16MP front facing camera, it is clear that Xiaomi is really trying to capture the imagination of its beautify-addicted user base, as it was clear in their marketing for the phone. Crazy video packages and gorgeous models aside, the phone uses face scanning to find the different zones of face and provide more accurate (if that is even the word to use) changes to the user’s visage. Eyes can be pinpointed for enlargement, the chin can be singled out for easier slimming, and the cheeks can be airbrushed to remove spots, to name a few options.

There are even different settings in order to add what could be described as “virtual makeup” to take it to the next level. Xiaomi even made a big deal about their new AI Beautify working for men just as well as women.

Even though it makes less explicit mention of color, Xiaomi's marketing may be deliberately playing off people's awareness of the red iPhone, particularly in the Mi Note 3 ad with strong contrasting blue and red colors. In any case, at the moment both Apple and Xiaomi likely face more direct competition from other companies, such as Huawei and Oppo. More about those companies and their promotions, colorful or not, another day.

Two Creative Year of the Rooster Promotions in Hong Kong

As in Jieyang, Zhuhai, Zhongshan, and Macau, I saw many artistic depictions of chickens in Hong Kong to welcome in the Year of the Rooster. I will share two of the more creative examples I saw there.

The first was one of several sculptures in a Lunar New Year promotion involving the local designer Eric So and MT masking tape at the iSquare shopping mall in Tsim Sha Tsui.

I am going to take the liberty of naming it "Fowl Happiness".

The other chickens were in an advertisement for Apple I saw in Causeway Bay. It featured a piece of art made with the iPad Pro and Apple Pencil. As I noted before, it isn't clear in many cases whether the chicken depicted is specifically a rooster or a hen. In this case, I think there is one of each, though the rooster is more prominent.

No witty (or less than witty) name is coming to mind, but fortunately the artist Victo Ngai provided a namer of her own: Apple Lucky Rooster. Follow the link for some details about the creative process behind the piece and photos of some other locations where it appeared.

The Mudanjiang Wanda Plaza: A Few Observations of Stores, Food, and Fun

The Mudanjiang Wanda Plaza Shopping Mall

Several years ago I posted about the Kaifu Wanda Plaza in Changsha, Hunan. Since then I have seen a number of Wanda Plazas in other cites across China. Most recently, I visited the Mudanjiang Wanda Plaza in Mudanjiang, Heilongjiang. The 144th Wanda Plaza in China opened a few months ago and includes a shopping mall, apartments, and office space. I won't be doing a comprehensive overview, but I will share some of my impressions during a brief visit to the shopping mall.

When I looked at the mall map, the most curious thing was an "Apple" store. I doubted Mudanjiang had an Apple Store and was not the least bit surprised when I discovered it referred to an Apple authorized reseller.

Well, the store claims it is an authorized reseller. At the moment I don't see any mention of it in Apple's online search tool for authorized resellers in China.

Elsewhere in the mall, I saw an Adidas Kids store.

The online Adidas reseller tool isn't working for me, so I can't comment more on that topic. I didn't see an Adidas-imitating Adisco shoes store in the mall though.

I also did not see any entertainment like the Toyota promotion I saw at the Kaifu Wanda Plaza. But I did see a promotion which featured some children in a fun competition.

I have seen Zoo Coffee, a Korean animal-themed coffeehouse chain, at other Wanda Plazas. None here, but Zebra coffee is available.

There are many options for food, including three familiar Western chains: Dairy Queen, Pizza Hut, and Burger King.

Pizza Hut and Burger King have prime locations at one of the main entrances. The Burger King is notable in part because Mudanjiang does not have a single McDonald's. This may be the first time I was in a Chinese city with a Burger King but not a McDonald's.

The third floor of the mall is full of other restaurants. Several offer buffets, including one with something of an Alps theme.

There is also, as usual for a mall, a Sichuan option.

Several restaurants, such as Pig Boeuf, sport a trendy style which has seemingly grown popular in parts of China.

Pig Boeuf had a nice family standing out front.

Apparently these humanoid pigs are meant to encourage people to eat pork. If they have the opposite effect, a nearby vegetarian restaurant might be a good option.

I wouldn't call Mudanjiang a vegetarian-friendly place, so seeing this restaurant at the Wanda Plaza was a bit of a surprise. When I looked inside I saw that unlike other restaurants it had zero customers. Instead, employees including two chefs were sitting at a table looking extremely bored. Too bad.

Finally, to close out this odd set of observations from the Mudanjiang Wanda Plaza on a happier note, I will share my favorite: a man and presumably his daughter taking a ride through the mall on an electric dinosaur kiddie car.

Now that is a great way to mall.

A Hidden Logo No More: Apple Goes Darker in Xiamen, China

When I visited Apple's store in Xiamen, China, during its opening a few months ago, I saw there was no shining Apple logo visible from outside the store. Employees explained this was part of a new look, and one of them told me about an Apple logo hidden on an outside wall. It took me some time, but I found it.

I would be rather impressed if anybody noticed the logo without first being told of its existence.

The above photo provides an accurate sense of the logo's visibility. Really, it's there. It can be seen a little more easily close up.

As I wrote before:

Employees explained Apple wants people to focus more on the products than the logo and believes its stores' distinctive design will be enough for people to identify them.

Apparently they have had a slight change of heart since then. When I returned to the store today, I saw that the hidden logo isn't so hidden anymore.

A store employee told me there had been several versions of the logo, each progressively darker to make it more visible, since my earlier visit. I joked that I expect if I come back again the logo will have a border of flashing lights. I refrained from joking about iterative design.

I have questions, such as whether the initial design was truly deliberate and what feedback motivated the latter changes, but answering them would require reliable information about behind-the-scenes decision making. I'll just hope for the lights.

Apple Opens a Special New Store in Xiamen, China

Today Apple opened its first store in Xiamen, China, at the SM Lifestyle Center shopping mall. Unlike the notable Apple Store which opened almost a year ago at Jiefangbei in Chongqing, no Apple logo could be seen from afar.

As explained by several Apple Store employees, that is all by design and part of the look for Apple's newest "D phase" of stores which also appears at new locations in Nanning far to the west and Shenyang far to the north.

Apple hasn't totally eliminated the outside logo, though. One is well hidden on a wall at the Xiamen store.

My eyes strain to see the faintest sign of the logo in the above photo, and I had the same experience in person. If a store employee hadn't mentioned a hidden logo, I wouldn't have noticed it. Even after the hint, finding it took significant effort. Close up, the logo is somewhat easier to see but still doesn't jump out.

Employees explained Apple wants people to focus more on the products than the logo and believes its stores' distinctive design will be enough for people to identify them.

It may also be hoped it communicates a message similar to "we're so cool we don't even need to show our logo". Another possible impact relates to the "fake" Apple Stores still common in China. Will they be willing to imitate a look which includes no sign?

Another "Apple Store" I saw by chance today in Xiamen

Although it is not illegal in China for these stores to resell genuine Apple merchandise and most are easily distinguished from a genuine Apple Store, the bigger question is whether these stores are selling genuine, fake, or the semi-genuine Apple products I have seen being made at Huaqiangbei and elsewhere in China. Apple has far more control over what is sold in its own stores, where it can sell its genuine products in an environment which best complements its brand image, no small part of Apple's success.

The lack of a visible Apple logo didn't appear to hurt today. Over 30 minutes after opening there was still a long, slow line of people. The store is much easier to find than the logo.

A big draw for some people were the limited free shirts commemorating the opening.

One group of Apple fans decided it was worth taking a break from their jobs in order to be among the first to visit the store and hopefully score some shirts.

At the entrance, people were greeted with cheers and high-fives from Apple Store employees.

Unlike the Jiefangbei store, no special art marked its opening. But the Xiamen store can make its own claims to fame, at least for now. According to an employee, it boasts the longest LED light panels of any Apple Store in China.

And it also has the largest Ultra HD Screen.

The live greenery inside is another aspect Apple's new look for its stores.

During the opening hours the store was packed with customers and Apple Store employees.

As seems to be common for Apple's new stores in China, a number of the employees were from the the U.S. and established stores elsewhere in China. During my visit I met employees who had transferred from California, Hawaii, Texas, and Shanghai. At least some of them expect to be at the Xiamen store for two years. This not only helps Apple ensure its China stores offer an experience similar to its U.S. stores but could also have benefits when Apple's employees bring what they learn in China back to the U.S. or to elsewhere in the world.

After the opening hour or two, the crowd thinned to a point where the outside line had disappeared and the inside was still busy but moving around was more manageable. As Best Buy has learned, crowds can be especially deceiving in China. In the end, something else matters much more.

So Apple is surely keeping a closer eye on sales, whether by cash or card.

Below are more scenes from the store today including employees demonstrating, assisting, discussing, and photographing; customers watching, trying, buying, and waiting for others; and security keeping an eye on things. The store is Apple's 30th in China, and more are on the way. The opening is symbolic not only for Apple but Xiamen as well. Like many other cities in China, Xiamen has seen much recent development. An under-construction subway system will soon have a station next to the large shopping mall, something surely not lost on Apple as it seeks to grow as well.