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Showing posts with label Branding. Show all posts
Showing posts with label Branding. Show all posts

Thursday, April 16, 2020

A Good Store and a Nice Store in Hong Kong

In a brief post last December, I mentioned that the Good Shop in Causeway Bay, Hong Kong, had a variety of items for sale. I passed the store again today, and the same holds true. But there is one noticeable difference: face masks.

The Good Shop store in Hong Kong


Some for sale were set out in front of the shop. And not at all surprising, the man inside wore one. Different times . . .

To add even more to the Good Shop story, just three shops away is a store whose name has a similar theme.

The Nice Outlet store in Hong Kong


I don't know whether this is deliberate or a coincidence, but it seems both good and nice.

Wednesday, December 11, 2019

The Good Shop in Hong Kong

As one of Hong Kong's major shopping districts, you won't have problems finding a variety of items for sale in Causeway Bay. But if you simply want something good, there is a place on Lockhart Road to check out.

The Good Shop store in Hong Kong


On the day I passed, items ranging from maneki-neko (Japanese lucky cat) figurines to stuffed toy carrots to sim cards. Perhaps the selection will change in the future, but it should still be good.

Thursday, August 22, 2019

Malaysian American Drinks for Sale in China

American Punch, Lemon Lime, and Orange drinks for sale in Nanning, China:

American Punch, American Lemon-Lime, and American Orange drinks for sale at a supermarket in Nanning, China


Imports, of course.

Made in Malaysia, of course.

Friday, May 31, 2019

Uncle Sam Wants You in Yulin, China

Uncle Sam wants you . . .

job advertisement for a beauty care store with a depiction of Uncle Sam

. . . to work at a Color Lady (出彩丽人) beauty care store in Yulin, Guangxi.

This is far from the first time in China I have seen Uncle Sam in job advertisements. But it is the latest I unexpectedly found myself face to face with this popular symbol of the United States and pondered its usage here.

Tuesday, November 20, 2018

Toys "R" Us Has Its Own Brand of Bottled Water in China

Only two days after its Halloween sale ended on October 31, a Toys "R" Us store in Zhongshan, China, began its Singles Day sale. So would the store begin another holiday sale two days after Singles day on November 11?

I briefly stopped by the store on November 13, and the answer was "no". There wasn't a sale of any variety.

Personally, I found something satisfying in seeing the store sale-free. Perhaps having zero intent to buy anything was a factor. Perhaps it was because I had wondered if they would have already started a seemingly inevitable Christmas sale.

But at least there was still something new which intrigued me, though it might be something I just didn't notice before. To be honest, I haven't ever memorized the store's full inventory.

So, without further ado, here is Toys "R" Us Pure Water:

Toys "R" Us bottled water in China


The 330 ml bottles of water sell for 3 yuan (currently about U.S. 43 cents) each or 5 yuan for two. For comparison, 500 ml bottles of two popular brands of water — one spring water and the other purified water — commonly sell for 2 yuan each at convenience stores in Zhongshan. And cheaper prices can be found at grocery stores.

In the past, Toys "R" Us sold Babies "R" Us Purified Baby Water by the gallon. It included minerals intended to make it better for mixing with infant formula. And Toys "R" Us Canada currently sells Ice River Springs Nursery Water. But what is sold at the Toys "R" Us in Zhongshan is just regular purified water bottled in Jiading, Shanghai. So why would Toys "R" Us sell it? And why would people spend more for it?

I asked a store employee why they were selling water and didn't get anything more meaningful than "no reason". Well, Toys "R" Us most likely does have reasons. It is possible some people desire it and are willing to pay more because of the colorful label or the branding. But other more pragmatic explanations are also possible. For example, Toys "R" Stores I have visited in China typically have some open toys set out such as building blocks that typically involve longer term interactions. Now a parent can take care of their thirst or their child's without needing to the leave the fun. So, there's the possibility of both increased happiness and increased sales.

Whatever the motivations, out of due diligence I sacrificed 3 yuan so I could do a taste test. I can report that Toys "R" Us Pure Water tastes just like water.

I don't expect to buy another bottle. No reason why.

Wednesday, August 15, 2018

A Curiously Misleading Logo: Not China Gold in Ganzhou

Late last night I saw preparations for a new jewelry store in Ganzhou, Jiangxi province. I called it a China Gold store in my post, in part because the logo for the store appeared to be a merger of the letters C & G and I didn't know they hadn't yet placed all the characters for its Chinese name on the storefront sign. The logo seemed unfamiliar, however, which caused some rumblings in the back of my mind.

Today the sign was complete, and the store was already open for business.

opening day of a new jewelry store (中国金銀珠寶) in Ganzhou


With the full Chinese name displayed, "中国金銀珠寶" (Zhōngguó Jīnyín Zhūbǎo), I realized it wasn't a store for the chain I had previously had in mind, 中国黄金 (Zhōngguó Huángjīn). Zhōngguó Huángjīn uses the English name "China Gold", a literal translation of the Chinese name, and the stores are franchised by a large state-owned enterprise based in Beijing — China National Gold Group Corporation — which also commonly uses the name "China Gold". I shared a photo of a China Gold store earlier this year in a post about International Women's Day Sales in Jiangmen, Guangdong. Their logo is visually distinct from the one used by the store in Ganzhou.

I didn't see any English names at the Ganzhou store today. The best I could easily find online relates to the Hong Kong registration of a company with the same Chinese name. They used "China Gold Silver Jewellery", also a literal translation of the Chinese name. I can't see a CGSJ acronym in the Ganzhou stores's logo though.

Whatever name the company would prefer to see used in English, their logo is not only notable for its similarity to the Chanel and Gucci logos but also for it capturing the acronym of a well-known competitor's English name. Both issues seem unlikely to be coincidences. The logo probably wouldn't leave either Chanel, Gucci, or China Gold very happy.

Friday, May 25, 2018

Buckling Up Success: Belts for Sale in Yunfu

The previous post with a photo of a crag in Yunfu I didn't try to name indicated that some future posts will include more crags. Incredibly enough, though, some other posts I have been working on don't include a single crag. So for a slight hint of what these cragless posts will be about, here is a sign for some belts for sale at a shop in Yunfu:

sign for belts for sale with a black rabbit logo and "Sign of successful people"


I believe that is it for this week. Next week should be more post-heavy.

Monday, May 14, 2018

Playboy at Jiefang East Road in Yunfu

While just looking through my photos, I suspected one could have been included in the earlier post of scenes from historical Jiefang Road in Yunfu. I didn't consider it before, because when I first took the photo I didn't think of it as part of the same street. But a look at a map and enlarging an address sign in the photo confirms it is indeed from Jiefang East Road.

Especially since the photo contrasts with the others, I will share it here:

Playboy street-front sign on Jiefang East Road in Yunfu


Playboy is well known in this part of the world but not in the same way it is in the U.S. The brand positions itself quite differently here. More about that another day.

Sunday, May 6, 2018

A Golden Visit to M8 Langhe Dumplings in Zhaoqing

Previously, I shared a photo of a wonton restaurant in Zhaoqing with a logo very similar to the McDonald's Golden Arches. The next day I happened to pass by yet again. I also happened to be hungry this time. So I took the opportunity to have dinner there.

After sitting down at a table, I noticed the M8 logo appeared in a number of locations, including signs featuring one of their ice drinks.

tables and signs for drinks at M8 Lianghe Wontons


As indicated by their menu, in addition to wontons they offer a variety of other items, most common Cantonese fare.

M8 Langhe Wontons menu in Zhaoqing


The choice for me was easy. For 8 yuan (about US $1.25) I ordered a medium-sized bowl of the item featured in the name on their storefront sign — langhe wontons (塱鹤云吞).

medium sized bowl of Langhe Wontons at M8 in Zhaoqing


The wantons are named after Langhe village in Zhaoqing (reference in Chinese). Some other restaurants I have passed in Zhaoqing similarly feature "langhe wontons" in their names.

I also ordered a plate of Chinese broccoli, but they were out. So for 7 yuan I had the usual choi sum — much healthier than the Big Mac I had earlier suggested pairing with the wontons.

plate of choi sum at M8 Langhe Wontons in Zhaoqing


In short, the wontons were better than I expected. They are a smaller type of wonton which I have found at some places not to be especially flavorful. But these were tasty. The choi sum was a little overcooked for my tastes, not uncommon, but for 7 yuan I was still pleased.

And just to make sure . . . I asked the high school boy who took my money while the woman who had taken my order was back in the kitchen about the eatery's name. He said "M8" and also said this was their only location.

If I were living in Zhaoqing, I could definitely see myself returning. For comparison, I would also be curious to try some of the other restaurants in Zhaoqing which similarly feature langhe wontons.

But none of them will have the golden M8.

Wednesday, May 2, 2018

A Sign of Northeast China from Shenyang

Trying to track down a possible connection inspired me to dig through the photos I took in Shenyang about a year and a half ago. The city in Northeast China's Liaoning province is about a 2900 kilometer (1800 mile) drive from my current location in Zhaoqing in Southeast China. The photos made me think of how the two cities are different worlds in many ways yet definitely parts of the same country.

The focus here has been heavy on the southern half of China for a while. So for a change of spirit and color below are two photos of a remarkable sign in Shenyang that caught my eye both when I saw it in person and when I more recently scrolled through my photos. The sign's top section is for the Huihualou Jewelry Store and the lower section is for the Huihualou Business Hotel. I find the sign reminiscent of earlier times in Shenyang and endearing in its own way.


sign for the Huihualou Jewelry Store (薈華楼金店) and Huihualou Business Hotel in Shenyang


sign for the Huihualou Jewelry Store (薈華楼金店) and Huihualou Business Hotel in Shenyang

Tuesday, February 13, 2018

A Dope Sign in Taipei

Admittedly, I paused for a moment when I first noticed the "Dope Rent" sign hanging above a lane in Taipei.

"酷租 Dope Rent" sign in Taipei


I figured the sign wasn't about renting illegal drugs, so I wondered what led to the use of "dope" in the company's English name. A look at the company's Chinese name "酷租" gave a clue.

The first character can mean "hip" — a loanword reflecting that "kù" (Mandarin Chinese) sounds somewhat similar to "cool" in English. A look around Dope Rent's website indicates that was the meaning they had in mind.

The rest of the English name is straightforward, as "rent" is a common translation for the second character in the Chinese name. Fittingly, both the website and the sign indicate Dope Rent is a property management company.

So they could have gone with something like "Cool Rent" for their name. But maybe they didn't think that would be so dope.

Monday, January 29, 2018

A Language School Wants to "Make Taiwan Great Again": Cheers for Donald Trump in Taipei

During my travels the past couple of years I have seen images of Donald Trump in a variety of settings, such as at a newsstand in Taiyuan, on the wall of a noodle restaurant in Hong Kong, and at a stall selling paper cut portraits in Shanghai. The past few weeks it was an advertisement on a building in Taipei that most caught my attention.

Cheers language school advertisement with "Make Taiwan Great Again" and image of Donald Trump


The "Make Taiwan Great Again" slogan which accompanies the image of Trump on the advertisement for Cheers International Education Group is a clear play on Trump's "Make America Great Again" slogan. While the use of English in advertisements isn't uncommon in Taipei, it is especially fitting given the focus of Cheers: foreign language training.

The Cheers page on Facebook features the same slogan and image of Trump:

top section of the Cheers International Education Group's Facebook page


Trump is depicted making a sign with his right hand, as best as I can tell not one which has been captured in an unaltered photo of him. Since the thumb is extended it isn't a standard horns sign, though perhaps a horns sign was intended. The hand sign does match the American Sign Language sign for the acronym "ILY" — standing for "I love you". But there's a twist here. The palm should face towards the object of the love. So the hand sign in this case could be interpreted as "I love myself".

Whatever the advertisement's designer had in mind, that a language school in Taipei would use Trump's message and image in this way raises questions about how he is perceived here. I am not aware of any scientific polling results on the matter, but both positive and negative opinions about Trump could be found in Taiwan when he was elected. Anecdotally and more recently, I have come across a mix of opinions as well. For example, when Trump came up in a conversation with a Taiwanese friend who strongly dislikes him, she commented that a surprising-to-her number of people in Taiwan view him positively as President of the U.S. due to his business background. And a local political activist I met mentioned that some Taiwanese hope Taiwan's next president will be like Trump for the same reason.

So while The Trump Organization could see the advertisement as impinging on their brand, Donald Trump may first see it as indicating some of his appeal abroad. A bigger test, however, may be whether a Taiwanese politician ever prominently features Trump in a positive fashion as part of a political advertising campaign. Barack Obama can already claim that achievement.

Thursday, September 14, 2017

Parts and All of All at Two Shopping Centers in Zhuhai

The Zhuhai Port Plaza underground shopping mall has a sign with a claim.

Port Plaza promotional sign with the words "All You Can Get Here"


Given the context, the phrase "all you can get here" encompasses the items shown below. Indeed, all of them, such as food, shopping, beauty salons, and transportation, are available. In fact, more can be found there. And two years ago I even saw some Baltimore Ravens boxer shorts on sale for 25 RMB (about U.S. $3.90 then).

Suffice it to say, a lot of stuff can be found at the Port Plaza, which sits just in front of the Gongbei Port immigration checkpoint at the border with Macau.

But the more upscale shopping area at the Midtown complex, about three kilometers away and also in the Gongbei subdistrict of Zhuhai, makes a much stronger claim.

"All Is Here" sign


In this case, the "all" doesn't appear to be limited to the items below. That only leaves all of all.

Competition is fierce. And that's all.

Thursday, July 6, 2017

A Bit of Bengbu on the Fourth of July

Two days ago in Bengbu, a city in China's Anhui province, I spent the evening trying to celebrate the Fourth of July. Like a big part of my reasoning for choosing to visit Bengbu — appreciating the sound of its name — I saw it as a way to mix things up and learn things I may not have otherwise learned about China. I don't have as much of a story to tell about the night as I did a few years ago for a Fourth of July in Hengyang, Hunan. And while I did find much of interest, it would make more sense to share most of it in other contexts. Still, I have a bit of story . . .

The night started more fittingly than I could have ever reasonably expected. Seconds after heading out, I saw a Stars & Stripes themed motor scooter driving off.

American flag themed motor scooter in Bengbu


While I have seen scooters with an American flag design in China on occasion before, including one other in Bengbu, the timing here was wonderful. This really happened.

Later in the evening, I saw a scooter with a design seemingly inspired by a country who played a large role in making the Fourth of July happen.

British flag themed motor scooter in Bengbu


I see these British-looking designs on motor scooter far more often, so this was less of surprise.

After several nighttime snacks including two local items and one Big Mac, I stopped by a small convenience store to buy a celebratory drink. A Bengbu brand of baijiu struck me as a grand idea, and I jokingly asked a young girl who was eager to help whether she liked it or not. With body language playfully suggesting she wasn't exactly telling the truth, she said she did. Her mother (I presume) and I laughed. Good enough.

girl holding bottle of 皖酒王


So for 15 yuan (about U.S. $2.20) I bought a bottle of Bengbu Baijiu — not its name based on the Chinese (皖酒王), which more emphasizes its Anhui roots, but I like how it rolls of the tongue.

During a discussion with the taxi driver as I headed back to my hotel, I wasn't surprised to learn she didn't know July 4 had any significance in the U.S. But I was a bit surprised when she said she liked drinking this brand of baijiu. And I gotta say, as far a cheap baijiu goes I found it to be pretty decent. I didn't finish it though. I had more explorations planned for the Fifth of July.

Thursday, June 29, 2017

Monday, January 23, 2017

Faded Glory in Xiapu

American-flag design socks with Walmart's exclusive Faded Glory label for sale
Socks with Walmart's exclusive Faded Glory label for sale at a Walmart in Xiapu, Fujian Province

Friday, October 7, 2016

Chinese Flags, Dog Meat, and a Patriotic Crab in Mudanjiang

Today is the last day for the Golden Week celebrating the founding of the People's Republic of China. Since Chinese flags have been a persistent theme here during the past week or so (for example here, here, and here), it seems fitting to share some more Chinese flags I saw today, these prominently on display at a restaurant in Mudanjiang.

dog meat restaurant with Chinese national flags in Mudanjiang, China


For those who can read Chinese, one other thing is immediately obvious about the above restaurant on West Ping'an Street: their special dish. The Chinese characters "狗肉" in its name mean "dog meat". Restaurants featuring dog meat are easy to find in Mundanjiang. In fact, within sight of the restaurant is another which features "dog meat" in its name.

group of men watching and playing a game in front of a dog meat restaurant in Mudanjiang, China


And further west along West Ping'an Street is another restaurant with "dog meat" in its name . . .

dog meat restaurant in Mudanjiang, China


And another . . .

dog meat restaurant in Mudanjiang, China


And another . . .

dog meat restaurant in Mudanjiang, China


And another . . .

dog meat restaurant in Mudanjiang, China


And another . . .

dog meat restaurant in Mudanjiang, China


Notably, none of these other dog meat restaurants had Chinese flags outside. Also of note, some of their names reference rivers in or bordering the Korean Peninsula. Although Mudanjiang is closer to Russia, North Korea isn't very far away.

I didn't look at every sign along the street, so there could be more along this section of road about one kilometer long. My sense was that this area has a higher density of restaurants featuring dog meat than other parts of Mudanjiang, but, again, this is not something I have been rigorously paying attention to.

I really hadn't planned posting about dog meat today, so I will save more on the topic for another day. I'll now return to Chinese flags to end this post. Of course I saw more of them today. One was on display at restaurant in the Mudanjiang Wanda Plaza.

crab-like sculpture holding a PRC flag in Mudanjiang, China


This restaurant features another kind of meat — crabs, presumably of the patriotic variety. The humanoid crab on the right appears to be holding an iPhone though.

And I believe that is the end to this year's series of National Day posts.