Tuesday, August 23, 2016
Sunday, August 21, 2016
Thursday, August 18, 2016
A Step Away from Adidas: Adisco Shoes in China
Posted by
Brian Glucroft
at
9:19 PM
Business is getting better in China for sports brands such as Nike and Adidas. But as Bruce Einhorn reported in Bloomberg, not all sports brands are happy:
Before highlighting the notable shoe store, I will first share a photo of a different shoe store in Taiyuan. Its sign features Adidas, Nike, and New Balance:
One could ask whether the store in Taiyuan sells genuine Adidas, Nike, and New Balance shoes. I did not ask this question. Instead, I took the photo simply because I wanted a recent example of the Adidas three bar logo. So simple. So recognizable.
Now, here is a shoe store I saw in another shopping district in Taiyuan which has arguably received some foreign assistance:
As I assume most readers immediately noticed, Adisco's logo, indicated as registered, is rather similar to the Adidas three bar logo. One difference is that two of the bars are subtly divided into smaller sections.
Adisco's shoes display a similar approach. Many feature a three stripe design Adidas fans would quickly recognize. Two of the stripes are subtly divided into smaller sections, though.
A shiny golden certificate in the store declares that Adisco is a "China Shoes Apparel Industry Well Known Brand".
The certificate lists an official website for inquiries: www.chinacqbc.org. I have yet to find anything functional at that address, so I have not able to inquire about their standards. But the certificate's shininess is undeniable.
Also undeniable is that the store was using a Nike shoebox.
It seemed like an odd choice. Perhaps they were going for a "we're crushing Nike" message.
Although there may be little doubt about Adisco's source of inspiration, I don't know if Adidas has challenged them or how Chinese courts would rule. There are many relevant factors to consider, and the results of trademark disputes can be surprising. One of Adidas's competitors which appears on the first store's sign has run into much bigger trademark problems. More about that later.
The sports boom has yet to pay off for some of China's home-grown brands. Competition from Adidas, Nike and other foreign brands is hurting many of them, with order growth falling from high double-digits last year to low-to-mid double digits in early 2016, according to a Fitch Ratings report published on June 3. Fitch expects “smaller domestic manufacturers' margins to come under pressure in the next five years due to increasing competition, their limited pricing flexibility to distributors and rising labor costs.”In response, some Chinese sports brands are "looking for foreign assistance". I saw one potentially relevant example in Taiyuan, Shanxi province, although I don't think it is what Einhorn had in mind.
Before highlighting the notable shoe store, I will first share a photo of a different shoe store in Taiyuan. Its sign features Adidas, Nike, and New Balance:
One could ask whether the store in Taiyuan sells genuine Adidas, Nike, and New Balance shoes. I did not ask this question. Instead, I took the photo simply because I wanted a recent example of the Adidas three bar logo. So simple. So recognizable.
Now, here is a shoe store I saw in another shopping district in Taiyuan which has arguably received some foreign assistance:
As I assume most readers immediately noticed, Adisco's logo, indicated as registered, is rather similar to the Adidas three bar logo. One difference is that two of the bars are subtly divided into smaller sections.
Adisco's shoes display a similar approach. Many feature a three stripe design Adidas fans would quickly recognize. Two of the stripes are subtly divided into smaller sections, though.
A shiny golden certificate in the store declares that Adisco is a "China Shoes Apparel Industry Well Known Brand".
The certificate lists an official website for inquiries: www.chinacqbc.org. I have yet to find anything functional at that address, so I have not able to inquire about their standards. But the certificate's shininess is undeniable.
Also undeniable is that the store was using a Nike shoebox.
It seemed like an odd choice. Perhaps they were going for a "we're crushing Nike" message.
Although there may be little doubt about Adisco's source of inspiration, I don't know if Adidas has challenged them or how Chinese courts would rule. There are many relevant factors to consider, and the results of trademark disputes can be surprising. One of Adidas's competitors which appears on the first store's sign has run into much bigger trademark problems. More about that later.
Tuesday, August 16, 2016
Friday, August 12, 2016
More Play and Another Chainsaw in Taiyuan
Posted by
Brian Glucroft
at
7:52 PM
An advertisement for Jolin Tsai's concert wasn't the only example combining "play" and "chainsaws" I have seen in Taiyuan. Alongside Dong'an Road I watched a man shoot water at a little girl who defended herself with an umbrella.
She also held a toy chainsaw. I am not sure of what she had in mind. I didn't see any disco balls around, but it looked like a good time.
She also held a toy chainsaw. I am not sure of what she had in mind. I didn't see any disco balls around, but it looked like a good time.
Thursday, August 11, 2016
Play, Chainsaws, and Smashing Ukeleles in Taiyuan
Posted by
Brian Glucroft
at
6:48 PM
In a section of Taiyuan with several newer shopping centers, over a month ago I saw the above advertisement for Taiwanese pop star Jolin Tsai's (蔡依林) concert featuring music from her most recent album "Play". A concert poster with a fuller image reveals that Tsai is destroying a disco ball.
Source |
I am guessing that Tsai didn't really put herself at risk of being cut by flying disco ball shards, no matter what her feelings towards disco balls may be.
Whatever the case, the video for the song "Play" is remarkable. So much happens that I don't even know where to begin. In the 2014 piece "Asia’s Dancing Queen May Have Given Us the Year’s Best Pop Music Video" in Time, Nolan Feeney highlighted some key parts:
Nudity, aerobics-inspired choreography and fantastical colors all play major roles in the Sims-inspired clip. Also, someone gets hit in the face with a ukelele, so there’s that, too.The scenes with apparent nudity are appropriately blurred, so the video should be safe for work as long as a company doesn't have a strict ukelele-violence policy. The official YouTube version doesn't include English subtitles, but this video does (may need to click "CC" to turn them on):
For those in the U.S. now wishing they could see the Play World Tour live, you missed a big chance. Tsai performed in Atlantic City earlier this year.
Tuesday, August 9, 2016
A Chinese Pavilion in Taiyuan
Posted by
Brian Glucroft
at
11:38 PM
Another scene from Wenying Park in Taiyuan:
Although the pavilion was less secluded and didn't require as much of a climb, it reminded me of a xiangqi game under a pavilion in far-away Yangjiang.
Although the pavilion was less secluded and didn't require as much of a climb, it reminded me of a xiangqi game under a pavilion in far-away Yangjiang.
Monday, August 8, 2016
Two Cs on One Head
Posted by
Brian Glucroft
at
11:59 PM
Hearts aren't the only symbol I have seen on children's heads in Taiyuan. This boy's hair brought to mind the knockoff Chanel shirts I have seen in China:
I think that is heart on the top of his head as well.
I think that is heart on the top of his head as well.
Sunday, August 7, 2016
Saturday, August 6, 2016
Thursday, August 4, 2016
Cleaning the Water Lily Pond
Posted by
Brian Glucroft
at
11:59 PM
Drained pond at Wenying Park in Taiyuan |
I saw the two men in the above photo working together to spray water underneath the large leaves of water lilies in the drained pond. The man with the hose also sprayed water at areas of the pond's bottom not covered by water lilies. I believe the genus of these large water lilies is Victoria but am not sure of the species. I can't find any information about caring for them that recommends draining a pond, expect for transplanting. The previous time I passed the pond, it was filled with water and contained similar, if not the same, floating water lilies. While it appears to be a cleaning of some sort, I am not sure what may have motivated it. I would welcome any insights from water lily or pond aficionados.
Most of today I was focused on non-lily matters. I welcomed the momentary diversion the water lilies provided both at the park and more recently while I learned a bit more about how to care for them.
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