Sales, Gift Cards, and a Turkey Leg: Some Retail and Personal Thanksgiving in Zhongshan

Most Americans would likely be surprised to learn that Thanksgiving is celebrated, even if just to a minor degree, in China. This isn't using the word "Thanksgiving" to refer to a traditional Chinese holiday with similar themes. This is the Thanksgiving celebrated on the fourth Thursday of November as in the U.S., though with some differences.

Based on my own observations and conversations with people, my sense is that in general people are far less aware of the holiday than Western holidays such as Christmas and perhaps to a lesser degree Halloween. And those who are aware of it tend to be younger in age. In short, I would describe it as not being a big deal, but it's there to a degree. Yes, "a degree" leaves a lot of wiggle room, and I need it here.

Like with many other holidays in China, some retailers are happy to jump at the opportunity to use the holiday for a promotion. For example, in Xiaolan, a town roughly 20-25 km (more than 12 miles) from Zhongshan's central area, the entrance to a Superior City Department Store had a distinctly Thanksgiving theme.

The signs explicitly mentions the Thanksgiving holiday along with a special opportunity to earn a 50 yuan (currently about US $7.20) shopping card if you spend at least 888 yuan. The number 8 is considered very lucky in Chinese culture, and its use is unlikely accidental even in the Thanksgiving setting.

I can't answer why the gift card isn't 88 yuan as well. And admittedly, it wasn't entirely effortless for me to sort out the English message on the sign, which notably doesn't appear in Chinese.

I believe the intended meaning is something like: "Now is your only chance. Miss it and you'll have to wait another year."

In central Zhongshan, I saw a few other Thanksgiving sales.

China Gold jewelry store

Xiaomi Mi Home Store

Erke — a Chinese sports brand

Also, you could buy a Thanksgiving themed gift card at Starbucks.

Or you could participate in a Thanksgiving event at Meten — an English language school chain — which took place a couple of days after the holiday.

And I came across one American-style restaurant — Hey Farm —offering a special Thanksgiving meal.

Now I will switch to a brief account of my personal Thanksgiving experience — in particular my dinner in Zhongshan. The Hey Farm option didn't appeal due to the lack of turkey. I suspected a few other Western-style restaurants might have special meals for the day, but I figured they would already be fully booked.

So I focused on a option that has worked well in the past, including last year in Wuhan, and planned on a buffet at a Western hotel. This year, things didn't go quite as smoothly. I initially expected to eat turkey at the Sheraton Zhongshan Hotel. However, to my surprise that afternoon I discovered they wouldn't have a turkey or anything else special for the holiday. After that, I went for plan B and just showed up hoping for the best.

I am pleased to say the Hilton Zhongshan Downtown indeed prepared a turkey for their buffet. There didn't appear to be anything else special to Thanksgiving in their offerings but no matter. I scored a whole turkey leg, and the cranberry sauce gravy was excellent.

Additionally, for the first time ever I drank a Haizhu beer — a brand from neighboring Zhuhai —with my Thanksgiving meal.

Yes, shrimp, snails, and bamboo too

To top it all off, I also enjoyed a good dose of horse milk baijiu. I must say I enjoyed the flavor, not easy for a 52% alcohol drink to manage.

Merriment followed.

So thanks to Zhongshan for giving me a taste of Thanksgiving as I'm used to having back in the U.S. The horse milk baijiu really made it though.

A Clear Full Moon in Zhongshan

Tonight above the Sun Wen West Road Pedestrian Street

Choosing Produce at Two Hypermarkets in Zhongshan

A woman selecting apples one weekday afternoon at the Carrefour in the Xinyue Dasin Metro-Mall (新悦大信新都会):

A woman selecting tomatoes later the same afternoon about 15 km (about 9 miles) away at the Walmart in the Sunshine Mall (太阳城):

The surroundings of the two hypermarkets contrast much more the settings inside them. More about that another day.

In the meantime, happy produce hunting.

Toys "R" Us Has Its Own Brand of Bottled Water in China

Only two days after its Halloween sale ended on October 31, a Toys "R" Us store in Zhongshan, China, began its Singles Day sale. So would the store begin another holiday sale two days after Singles day on November 11?

I briefly stopped by the store on November 13, and the answer was "no". There wasn't a sale of any variety.

Personally, I found something satisfying in seeing the store sale-free. Perhaps having zero intent to buy anything was a factor. Perhaps it was because I had wondered if they would have already started a seemingly inevitable Christmas sale.

But at least there was still something new which intrigued me, though it might be something I just didn't notice before. To be honest, I haven't ever memorized the store's full inventory.

So, without further ado, here is Toys "R" Us Pure Water:

The 330 ml bottles of water sell for 3 yuan (currently about U.S. 43 cents) each or 5 yuan for two. For comparison, 500 ml bottles of two popular brands of water — one spring water and the other purified water — commonly sell for 2 yuan each at convenience stores in Zhongshan. And cheaper prices can be found at grocery stores.

In the past, Toys "R" Us sold Babies "R" Us Purified Baby Water by the gallon. It included minerals intended to make it better for mixing with infant formula. And Toys "R" Us Canada currently sells Ice River Springs Nursery Water. But what is sold at the Toys "R" Us in Zhongshan is just regular purified water bottled in Jiading, Shanghai. So why would Toys "R" Us sell it? And why would people spend more for it?

I asked a store employee why they were selling water and didn't get anything more meaningful than "no reason". Well, Toys "R" Us most likely does have reasons. It is possible some people desire it and are willing to pay more because of the colorful label or the branding. But other more pragmatic explanations are also possible. For example, Toys "R" Stores I have visited in China typically have some open toys set out such as building blocks that typically involve longer term interactions. Now a parent can take care of their thirst or their child's without needing to the leave the fun. So, there's the possibility of both increased happiness and increased sales.

Whatever the motivations, out of due diligence I sacrificed 3 yuan so I could do a taste test. I can report that Toys "R" Us Pure Water tastes just like water.

I don't expect to buy another bottle. No reason why.

A Snail's Pace in Zhongshan

A small friendly snail in Zhongshan

Posting has been lighter than usual lately, and by "lately" I mean for a while — which raises the question of what counts as "usual" in this case. Anyway, planning to change that soon — the usual.

A Photo of a Photo of a Man Taking a Photo of an Armed Policeman in Zhongshan

Next to the sidewalk on a gate near the Zhongshan Veteran Cadre Activities Center (山市老干部活动中心) in Zhongshan is a collection of photos posted by the Zhongshan Veteran Cadre Photography Association (中山市老干摄影会).

Unsurprisingly, the photos appear to have been mostly, if not entirely, taken in Zhongshan. I found the photos intriguing for the glimpse they provided of what captures the interest of some people in the city. One photo especially caught my attention not just for the scene it captured but also because it raised questions in my mind about whether I would have taken it at a close distance, despite knowing I would have surely found the scene worthy of a photo.

The photograph by Bao Jin (鲍进) is titled "Don't Move" ("别动") — fitting in multiple ways.

A Wolverine Barbecue in Zhongshan

Fog Machines, Doves, and Target Heads: More Singles Day Promotions in Zhongshan

Dancing for Singles Day in Zhongshan, China

A number of promotions for Singles day began early last week in Zhongshan. In one of the many signs that retailers weren't content to celebrate Singles Day on just one single day, on Saturday, the day before the holiday, a Chotef (周大发) jewelry store at the west end of the Sun Wen West Road Pedestrian Street held a Singles Day promotion including performances.

During the late afternoon, I saw some women dancing, similar to an earlier Halloween performance elsewhere in Zhongshan. Unlike what I saw at a similar promotion at a jewelry store in Ganzhou, there wasn't a dancing dinosaur, but at least there was a fog machine.

When I passed by later during the evening, I caught the end of another performance.

For a change of pace that many children seemed to particularly enjoy, afterwards a magician performed.

A live dove appeared thrilled about its magical appearance.

I didn't return to this location on Singles Day, but presumably there was more of the same. Elsewhere, I didn't notice much occurring other than the typical sales for the holiday.

But there was one thing which really caught my eye. Earlier, I shared an example of a Singles Day promotion at a store for the Chinese clothing brand La Chapelle. A La Chapelle store at another mall in Zhongshan was holding the same promotion, except they had a display I hadn't seen before.

Using dartboards for heads in a Singles Day promotional display of women's clothing seemed . . . off target. Since this didn't seem like something I would miss and I was later near the first store I had noticed, I double-checked, and indeed it had no similar display. So perhaps La Chapelle didn't intend for its stores to depict women's heads as targets, and this is a single lone example.

In any case, though some stores have concluded their Singles Day promotion since the holiday is over, some haven't. So if you want to enjoy Chotef's special deals for the holiday, you have until November 19 — eight whole single days extra.

Christmas Trees and Not Quite Thermal Underwear: Signs of the Season at a Walmart in Zhongshan, China

While some retailers in China have moved on from promotions for Halloween to ones for the upcoming Singles Day, others are already bringing attention to holidays more distant in the future. For example, at Zhongshan's only Walmart* Christmas-themed items are now on sale.

The items immediately greet customers when they enter the store. And near them are indications that although daytime temperatures are still reaching into the low 80s (high 20s in Celsius) the weather in in Zhongshan will get chillier.

However, I don't think those jackets count as thermal underwear. Just to be clear, the problem here isn't one of translation but of categorization. Good luck to anybody trying to wear those jackets under their clothes.

And finally, snow is extremely uncommon in Zhongshan, and rain remains a possibility during winter months. So of course Walmart sells umbrellas as well.

Once again, good luck.




*Not long ago there was another Walmart store, but it is now no more.

Some Serenity in Zhongshan

Whether or not you could use a break from the news, here is a non-newsworthy, but rather peaceful, moment at a small place of worship in Zhongshan:

Shengdi Dian (圣帝殿) in Longtouhuan Village (龙头环村)

From Halloween to Singles Day at Toys "R" Us in China

Not so surprisingly, the Halloween sale at a Toys "R" Us in Zhongshan, China, ended on Halloween — October 31. Also not so surprisingly, it was only a short time before the store began another promotion. From November 2 until November 11 Toys "R" Us will celebrate Single's Day with a sale on a variety of toys.

As described by Lisa Lacy in an Adweek article about the holiday not taking off in the U.S.:

Singles Day started out [in China] as an anti-Valentine’s Day movement among college students in 1993. They picked 11/11 because it’s a date comprised of ones. The concept: Treat yourself.

Alibaba co-opted it in 2009 as an excuse to push winter coats, and the rest is history: Since then, China’s online audience has grown to more than 800 million consumers by Alibaba’s count. Along the way, Singles Day has matured into the single biggest shopping day in the world—selling more than $25 billion in 24 hours last year.

Children are indeed single, so I suppose it fits. The promotion is perhaps more reflective of how many businesses use a variety of holidays for promotions without necessarily intending any deep connection between the products on sale and the actual holiday.

Many other retailers in China are having Singles Day sales, including a store for a Chinese clothing brand that is a short walk from the Toys "R" Us.

The impact of the holiday on sales, including online, will be closely watched to see if it provides further indication that China's economy is slowing. In any case, if you are thinking of buying a mini foosball table, now might be your best time — especially if you're single.

Source

Achieving Balance in Zhongshan

At Sun Wen Memorial Park (孙文纪念公园) in Zhongshan, China